Thank you Michael & Dien...

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Thank you Michael & Dien...

Posted By: Michael S. Winicki
Date: Sunday, 12 December 2004, at 11:42 a.m.

As I've said previously to both of you the print publication of yours is truly outstanding.
Honestly, I think we've become "over enthralled" with marketing as a whole. And while that's my business the fact is without a solid business idea... an idea that has the ability to generate a profit... you're pretty much sunk no matter how well you market it.
Hey, Gary Halbert never made a dime until he found the right idea to market.
We marketers like to think we're the "end all" when it comes to creating sales. But as copywriter extraordinary Eugene Swartz said, we can't create demand for our products, we can only make the market know that we have them.
I see too many people out there trying to turn a buck with an idea that is tragically flawed.
And personally I would like to see more posts made from the angle of "product creation" rather than a marketing angle. But I expect that will never happen because holding out hope that we can market anything to a profitable success, seems to be the marketer's way.
As I come across more ideas myself, I'll pass them along. Personally I think much more could be done with the "A (blank) a month club" format like the one you described in your latest issue.
Take care,
Mike Winicki

Messages In This Thread

Thank you Michael & Dien...
Michael S. Winicki -- Sunday, 12 December 2004, at 11:42 a.m.

Getting rid of product and marketing dualism...
Dien Rice -- Monday, 13 December 2004, at 10:55 p.m.

Thank you for the good reply Dien!
Michael S. Winicki -- Thursday, 16 December 2004, at 8:31 p.m.

Re: Getting rid of product and marketing dualism...
sandy -- Wednesday, 12 January 2005, at 9:06 p.m.

Good Idea, Sandy
Michael Ross -- Thursday, 13 January 2005, at 2:26 p.m.

Was checking online and found this
sandy -- Thursday, 13 January 2005, at 11:22 p.m.

Re: Getting rid of product and marketing dualism...
Dien Rice -- Thursday, 13 January 2005, at 3:13 p.m.

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Message: > As I've said previously to both of you the > print publication of yours is truly > outstanding. > Honestly, I think we've become "over > enthralled" with marketing as a whole. > And while that's my business the fact is > without a solid business idea... an idea > that has the ability to generate a profit... > you're pretty much sunk no matter how well > you market it. > Hey, Gary Halbert never made a dime until he > found the right idea to market. > We marketers like to think we're the > "end all" when it comes to > creating sales. But as copywriter > extraordinary Eugene Swartz said, we can't > create demand for our products, we can only > make the market know that we have them. > I see too many people out there trying to > turn a buck with an idea that is tragically > flawed. > And personally I would like to see more > posts made from the angle of "product > creation" rather than a marketing > angle. But I expect that will never happen > because holding out hope that we can market > anything to a profitable success, seems to > be the marketer's way. > As I come across more ideas myself, I'll > pass them along. Personally I think much > more could be done with the "A (blank) > a month club" format like the one you > described in your latest issue. > Take care, > Mike Winicki
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