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The Great Ideas Letter Forum
Here are a few more things to consider with this idea...
Posted By: Dien Rice In Response To: Re: Google Adwords Tip #2 (This one's an important one!) (Bruce Arnold)
Date: Friday, 19 November 2004, at 3:50 p.m.
Hi Bruce,
Glad you've found it helpful!
Here are a couple more things to consider...
I like to keep email tips short (a few paragraphs at most). There are two reasons...
1. I think with short tips, people are more likely to read the email. If you write a novel-length email, they don't have time to read it. They'll put it in the list of things to "do later" - which never get done. But a short tip that takes a minute or two to read, well, people are happy to read it then and there.
2. Unfortunately, the longer your email, the more likely there will be something in it that triggers the "anti-spam" filters. So the shorter it is, the less likely it will get wrongly tagged as "spam".
And one more thing... With an autoresponder list (such as by using Aweber or Autoresponse Plus), you can send out your tips more efficiently. For example, you can set it up so that whenever someone signs up, they get Tip #1, then a week later, they get Tip #2, etc. Let's say you have 12 tips - that's 12 weeks of tips, almost 3 months' worth! You can keep gradually adding to the list - but by using an autoresponder, anyone who signs up for your list will automatically start receiving your tips in the order you wrote (plus any accompanying promotions).
Of course, if you get more ambitious, you can send your tips out more often too - twice a week, or even daily. I like to string them out at once a week for the moment - it seems to work...
Good luck with it! :)
- Dien
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