| |
The Great Ideas Letter Forum
Re: Google Adwords Tip #2 (This one's an important one!)
Posted By: Bruce Arnold In Response To: Google Adwords Tip #2 (This one's an important one!) (Dien Rice)
Date: Friday, 19 November 2004, at 12:35 p.m.
Dien,
Thanks for the great Adwords tips. Glad I started coming to this forum.
Bruce Arnold> Google Adwords Tips #2
> Sorry about the delay in writing this second
> "installment"... Things got hectic
> there for a while...> Okay, on to the "good stuff"!
> First, this "tip" I think is the
> most important of the ones I know. It's a
> tip that helped to bring my positive returns
> from about 50% return, to around 400% return
> for one of my projects...> What I mean by that is, I went from spending
> $1 on ads and making back $1.50, to spending
> $1 on ads and making back $4....> The essence of the idea is...
> Create an opt-in list! Here's exactly what
> I mean...> Often people using Google Adwords just
> advertise their product sales page. If a
> person clicks on their ad, and goes to their
> sales page, but DOESN'T buy, they've LOST
> that customer FOREVER!> Instead, send them to an "opt-in"
> page for your targeted list. That is, give
> them an incentive to get your regular
> "tips" on whatever topic your
> product is related to...> For example, let's say you're promoting a
> product related to gardening. You can create
> a weekly gardening tips list, where you send
> out a weekly gardening tip. Now, with your
> Google Ads, send them to a page where they
> sign up for your gardening tips list - for
> free!> You'll get a much higher
> "response" rate than for a sales
> page. Instead of a 1% typical sales response
> rate, I've gotten 40% response rates, of
> people signing up for my list.> The strength of this idea is that - now, you
> can market to them repeatedly. Along with
> your tips, you can also include short ads
> and promotions about your products, or even
> promote related affiliate products. Or, you
> can even make the occasional "special
> announcement".> Personally, I use an autoresponder to send
> out the notices for me on a regular basis. I
> use Aweber http://www.aweber.com , though
> I've also heard that Autoresponse Plus
> http://www.autoresponseplus.com is very
> good too.> (With Aweber, you pay a monthly fee, and
> everything is handled on their web site.
> With Autoresponse Plus, you only pay once,
> and install their software on YOUR web
> site.)> It takes a little bit of work to set this
> up... After all, you have to write tips that
> will be sent out to subscribers, and so on.
> But you can make MUCH more in sales...> There's a common figure bandied about, that
> the average customer doesn't buy from you
> until they've been exposed to your offer 7
> TIMES . Now, I don't know how accurate that
> particular figure is, but it's definitely
> true that the more exposures someone has to
> your offer, the more likely it is they will
> buy. So using this idea turns your Google
> Adwords marketing from a one-shot "Do
> or Die" attempt to make a sale - to a
> "multiple-shot" way to making
> sales, where you get one try, and another,
> and another... and so on, as long as they
> stay subscribed!> So - if you're advertising on Google Adwords
> - try this idea out. Most likely, you'll
> make more money back using this method, than
> you will with the "one shot" sales
> approach. And using this method can turn a
> money-losing Google Adwords campaign, into a
> money-making one.> - Dien Rice
| |
The Great Ideas Letter Forum is maintained by Administrator with WebBBS 5.12.