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The Great Ideas Letter Forum
Re: Business idea for baby market
Posted By: sandy In Response To: Re: Business idea for baby market (Michael Ross)
Date: Friday, 21 January 2005, at 9:36 p.m.
I thought 6 years was frightening too! Which raises a great issue for business magazines: bootstrapping and getting your business idea off the ground in the shortest amount of time.
I'm not to big on the type of food she's developed, but it does show the potential to make baby foods for "vegans" , "vegetarians" etc.
I just got a book by Carol Alt who is a "raw food eater". Some of the recipes seems yummy. One milk substitute she used: Almond Nut Milk
If you haven't seen her book here is a link:> Thanks for sharing that one.
> We had covered Frozen Baby Food in the
> October 13, 2004 issue of The Great Ideas
> Letter. Though I do like this twist on it.> I do see a growing market for
> "natural" foods as opposed to the
> chemicalised food stuffs being foistered
> onto the market today. And it looks like she
> is evidence of that.> What I find interesting is how long it took
> her - 6 years.> I wonder how much sooner she would have had
> a viable business if she had not
> concentrated on trying to get her food onto
> store shelves and, instead, went direct to
> the consumer - moms and dads with little
> ones. Such a displays in baby stores, ads in
> baby newsletters, birth classes, baby
> boutiques, mothers groups, handing out
> flyers to mothers she sees with kids in
> strollers, etc., etc.> I feel that while the story does show that
> you can achieve something if you keep at it,
> it is also a downer for a lot of people.
> Mainly due to how she went about it - food
> manufacturers and $100,000 in capital to
> start. To someone wanting to start those two
> things seem like a unsurmountable obstacle.
> And so would give up before they start.> Otherwise, though. It shows you don't have
> to be a multinational food company to get
> into the market.> My only beef with her product is the
> ingredients. I am anti-milk so therefore
> against cheese - and certainly for babies. I
> am also against flour-based products of any
> kind - babies will have a hard enough time
> with high GI low nutrient food without
> giving it to them when they are babies.> This line in the story scared
> me..."baby food is free of most
> preservatives"> So maybe her food isn't as free of stuff as
> she thinks?> Other than that. Good one.
> Oh. And please feel free to share whatever
> you like on the forum.> Michael Ross
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